Phase Eight was first established by Patsy Seddon in London in 1979. The name originated from a combination of P. Hayes, Patsy's maiden name, and the address of their first shop, 8 Bellevue Road.
Understanding the emotional and personal experience of finding that perfect outfit, the Phase Eight design team travels the world to find inspiration at the start of every season. Since its creation, the brand has maintained the same core principles developed by Patsy - an original, design-led brand offering a personal shopping experience to customers looking for beautiful and affordable casual, day, work and occasion wear.
Over the past 10 years, Phase Eight has grown significantly and now has over 430 stores and concessions in over 20 international markets. The brand continues to develop its range to offer a full wardrobe solution for style conscious women and has expanded through the years to include red-carpet eveningwear, exquisite bridalwear and most recently, a stand-alone plus size collection.